Description
Clairol Beautiful Collection B40W Amethyst Semi-Permanent Color offers vibrant, fashion-forward purple tones with conditioning benefits. This innovative semi-permanent formula deposits rich amethyst color while nourishing hair with moisturizing ingredients. Perfect for those wanting to experiment with bold color without permanent commitment. The B40W shade provides stunning purple hues that work beautifully on pre-lightened hair or add subtle tints to darker bases. The ammonia-free formula is gentle on hair while delivering impressive color payoff that gradually fades over 4-8 weeks. Ideal for creative color expression, special events, or seasonal color changes. The conditioning complex contains natural oils and proteins that improve hair texture and shine while coloring. This semi-permanent option allows for easy color transitions and creative mixing with other shades. The amethyst tone complements both warm and cool skin tones, providing versatile styling options. Perfect for fashion-conscious individuals seeking professional-quality fantasy colors with hair-healthy benefits. The fade-resistant formula maintains color vibrancy longer than traditional semi-permanent colors.
Suggested Use
For best results, pre-lighten hair to pale yellow. Apply to clean, damp hair using gloves. Distribute evenly from roots to ends. Cover with plastic cap and process 20-40 minutes depending on desired intensity. Rinse with cool water until clear. Color will be most vibrant immediately after application.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Aqua (Water) | 70-75% | Solvent base |
| Cetearyl Alcohol | 12-15% | Conditioning agent |
| HC Violet No. 2 | 3-5% | Primary purple colorant |
| Basic Violet 2 | 1-2% | Color intensity enhancer |
| Glycerin | 2-4% | Moisturizing humectant |
Other Ingredients
Behentrimonium Chloride, Dimethicone, Amodimethicone, Fragrance, Benzyl Alcohol, Disodium EDTA, Citric Acid, Coconut Oil, Shea Butter, Vitamin E, and color-protecting antioxidants that help maintain vibrancy and prevent premature fading.
Warnings
• Perform patch test 48 hours before application
• May stain skin, clothing, and porous surfaces
• Color results vary depending on starting hair color and condition
• Not recommended for use on chemically straightened hair
• Temporary color may transfer onto pillowcases and clothing initially
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed.We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
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