Description
VR Color Enhancing Purple Shampoo is a professional-grade toning shampoo specifically formulated to neutralize unwanted yellow and brassy tones in blonde, silver, and gray hair. This 8oz concentrated formula contains violet pigments that work to counteract warm tones, leaving hair with a cooler, more vibrant appearance. Perfect for natural blondes, those with highlighted hair, or anyone with silver or gray hair seeking to maintain their color’s integrity, this purple shampoo delivers salon-quality results at home. The gentle yet effective formula cleanses hair while depositing just the right amount of purple pigment to achieve optimal toning without over-processing. VR’s advanced formulation includes moisturizing agents that prevent the drying effects often associated with toning shampoos, keeping hair soft and manageable. Regular use helps extend the life of professional color treatments and maintains the desired cool tone between salon visits. The concentrated formula means a little goes a long way, making this an economical choice for maintaining beautiful blonde and silver tones. Experience brighter, more vibrant hair color with reduced maintenance and enhanced shine.
Suggested Use
Use 1-2 times per week or as needed to maintain desired tone. Wet hair thoroughly and apply small amount to damp hair. Massage gently to create lather, focusing on areas with the most brassiness. Leave on for 1-3 minutes depending on desired toning level. Rinse thoroughly until water runs clear. Follow with moisturizing conditioner.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Violet Pigment (CI 60730) | 0.8% | Color corrector, brass neutralizer |
| Sodium Laureth Sulfate | 15% | Primary cleanser, lather creator |
| Cocamidopropyl Betaine | 6% | Gentle co-surfactant |
| Hydrolyzed Keratin | 1.2% | Protein treatment, strengthener |
| Argan Oil | 0.9% | Moisturizer, shine enhancer |
Other Ingredients
Water, Sodium Chloride, Fragrance, Polyquaternium-7, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Disodium EDTA, Glycol Distearate.
Warnings
• May temporarily stain hands – wear gloves if desired
• Avoid overuse as excessive purple pigment may cause unwanted color
• For external use only – avoid contact with eyes
• Discontinue use if irritation occurs
• Not recommended for use on dark or recently chemically treated hair
Disclaimer
While Wellnessbetter strives to ensure the accuracy of its product images and information, some manufacturing changes to packaging and/or ingredients may be pending update on our site. Although items may occasionally ship with alternate packaging, freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
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